Google Analytics Interview Questions

Google Analytics Interview Questions and Answer

Interview Questions and Answers Search Engine Optimization

If you are preparing for Google Analytics job, then you must to know the top Google Analytics Interview Questions. It is an important part of Digital Marketing or Search Engine Optimization. Here i am sharing best Google Analytics Questions and Answers which help you in your interview.



List of Top Google Analytics Interview Questions and Answer

1. What is Google Analytics?

A free website analysis platform offered by Google that helps marketers track and report site movements. Once you integrate its script to the website, you can track the performance of your website in different forms like user’s engagement, conversions and visitor’s flow. Google Analytics helps you analyse the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.

2. What are the Google Analytics Goals?

Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not.

Different Google Analytics Goals are:-

  • Destination which is a specific location within your site.
  • Duration that helps you know how long your guest’s site visits last.
  • Page Visit tells you about the pages and visitors during a single visit.
  • Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.

Below are the steps which you need to follow in order to step the Goal”=

Sign in to google analytics
Navigate to Admin tab, and navigate to the view, where you want to create goals
Visit “Goals”.
Click on +NEW GOAL, or import those from a gallery.

Note:-
1) In 1 property view, you can create 20 goals.
2) To see the goal report you need to create goal.
3) You can’t delete a Goal.

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3. What is meant by conversions and how will you track conversions through GA?

Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business. It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc. Goals are used in Google Analytics to set the conversion tracking.

What is meant by KPI in Analytics?

The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyse their websites based on the different business objectives.

Some of the notable examples of KPIs are:-

  1. Users
  2. Sessions
  3. Avg Time
  4. Bounce Rate
  5. Conversion rate etc.

What is a session?



Whenever a user visits a website, the session gets started. Website session in google analytics tells you how much interactive and informative your site is. A Session in google analytics is the group of interaction, a user takes within a given time frame. By default in Google analytics, the time frame is set to 30 minutes. If that user continues the browsing after that time, then it will count a new session. Now the question arises, Can we modify the time frame of 30 minutes? The answer is YES! The session can be one minute long to four hours.

What is Bounce Rate?

The percentage of users who leave the website without visiting any other page is bounce rate. Higher bounce rate is very negative for website, as users are not showing interest in the site.

What is Exit rate in Analytics?

For all page-views to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

What is Mean by Users in Analytics?

It defines the users who have visited the site at least one time in given time frame.

Which is More Important – Bounce Rate or Exit Rate

Both are equally essential when measuring the site performance, however, their importance relies upon the quantity of components like a high leave rate of a contact page/thanks page or a channel’s end page.

What is implied by Conversions and in what manner will you track conversions through GA?

In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished.

You can track conversion by:-

  • Building your tracking URL
  • Using your tracking URL
  • Defining your goal

How can you track and enhance e-commerce sales via Google Analytics?

You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.

What is Bench-Marking?

Bench marking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.

What is Funnel in Goals?

Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to reach the destination page to finish the objective.

Exm:- Funnel of an e-commerce site can be- Add to Cart = Sign in/Sing up = Add Address = Make Payment = Thank you Page.

What is Acquisition report in Google Analytics?

This is one of the important Google Analytics Questions and Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site. Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks and website referrals.

What is Behaviour in Google Analytics?

Behaviour reports help you know how visitors move through your website and how they interact with your content. It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors. This helps you assess the performance of your content and the actions visitors take on website.

What is Report in Google Analytics?

Report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of report in Google Analytics while preparing for Google Analytics Questions and Answers.

Define Cohort in Google Analytics?

Cohort can be understood as a group of users who share the same content at same time. It includes four sections:-

  1. Cohort type
  2. Cohort size
  3. Metric
  4. Date range

What are the three elements of Event Tracking?

  1. Categories
  2. Actions
  3. Labels

What is RPC in Google Analytics?

Full form of RPC is Revenue per Click, which is the important metrics in Google Analytics for E-Commerce tracking.

What is the difference between Clicks and Visits?

Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.

Name the different types of product linking in Google Analytics?

There are ten types of Product Linking in Google Analytics:-

  • Adwords linking
  • Adsense linking
  • Ad exchange linking
  • BigQuery
  • DoubleClick Bid Manager (DBM)
  • Campaign Manager
  • DoubleClick Search
  • Google Play
    Postbacks
  • Search Console

What is the formula of ROI?

This is again one of the most common of Google Analytics Interview Questions & Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.

What are the top channels Google Analytics uses to track your traffic sources?

  1. Organic Search
  2. Paid Search
  3. Direct
  4. Referral
  5. Social
  6. Others

What are segments in Analytics?

Segments are used to define the subset of data in overall data. For example we can create a segment for organic, paid traffic etc.

What is attribution in Google Analytics

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. In other words the attribution can help us to know the proper touch points in the funnel.

What is Real-time data in Analytics

With this tool we can analyse the present traffic on the site.

What is Meant by Average Load Time?

The avg. amount of the time taken by the website to load it in the browser. The website must be loaded as fast possible for quick loading. In analytics reports we can sometimes get a lot of spam data from spam sources/domains, how to deal with this issue?

What are the Events in Google Analytics?

An event is used to collect data about interaction within your web page or a screen load. Such as pdf downloads, flash element, click to call tracking, video play all can be tracked as an Event.

To see Event Data in Google Analytics follow below steps:-

  • Sign in to google analytics account
  • Navigate to property view
  • Open Reports, which can be found just below to customization section
  • Click behaviour Tab.
  • Click on Events.

An Event hit has 4 components, which you can see in Event report and these are:-

  • Category
  • Action
  • Label (optional)
  • Value ( Optional)

What is an audience list in Google Analytics?

The value of any business is in retention, that’s why Google Analytics becomes handy to increase the conversion at lower cost. Under audience Tab, you can create different types of audience based on their behaviour. Some of them are –

  • All User
  • New user
  • Returning User
  • Converted visitors
  • User visited a specific section.

What is Direct Traffic in Google Analytics?

In Google analytics, a Direct traffic is considered when a visit starts without a referrer being passed by web browsers. I want to clear your doubt, that Direct traffic is not limited to the direct visits which come by typing the URL in the browser’s address bar.

What is Referral Traffic?

Referral traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.