After so many updates, most of the companies are looking for candidates who have an overall knowledge of like on page implementation, SEO Off Page Activity , social media, basic coding knowledge and most important are knowledge of latest SEO algorithms update and its impacts on SEO. Find most useful SEO interview questions and answers for experience divided into various categories.
SEO Interview Questions and Answers for Experience
What is Abbr Tag?
The <abbr> element is used along with a title attribute to associate a full-text explanation with an abbreviation or acronym. Website visitors do not see the text in the title attribute, but browsers, search engines, and assistive technologies do use this information.
What is HTTPS/SSL Update?
HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
HTTPS/SSL is important for SEO. Because, Google is giving secure sites a ranking boost (slight).
What is Google Knowledge Graph?
The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. This information is presented to users in a box to the right of search results.
What is cloaking?
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
Top Digital Marketing Interview Question and Answers
1. Google Analytics Interview Questions 2. SMO Interview Question 3. Google Adwords Interview Questions 4. SEO Interview Questions and Answers for Fresher 5. Google Webmaster Interview Questions
What is keyword density?
Keyword density is the percentage of times akeyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
What is Keyword proximity?
The keyword proximity refers to the distance between the search term’s individual keywords. For example: a website contains the keywords that make up the search term “dentist Boston implant” in the heading “Your professional dentist in Boston; dental practice for minimally invasive implants”.
What is Keyword Prominence?
In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.
What is Google Dance?
Ans:- Google Dance is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google’s SERP may fluctuate in order during a several day period
What is Mobile Friendly Click Rate(MFCR)?
The same would be the case for a URL generating a lot of mobile clicks, but has a really low Mobile Friendly Click Rate. The Landing Pages addition will include data on search, display and video campaigns, but the Mobile Friendly Click Rate or MFCR is only available for search campaigns at this time.
What is Siloing?
Siloing is the act of dividing a website’s content into different categories and subcategories — groupings known as silos. Sorting and linking related pages means a website will carry more clout in search engine rankings, and index your web content.
What is Pingback?
A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.
What is In Market Audience?
In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube
What is Affinity Audience?
Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. AdWords uses a users browsing history, time on pages visited and then associates an interest category with the users browser.
What is Link Juice?
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or web-page. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine.
What is Redirect Chain?
A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place.
What is Merger Technique?
The Merger Technique is the process of taking a relevant dead business (expired domain) and merging it (301 redirecting it) with your business.
What is Schema in SEO?
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. The schema is a markup code which provides more useful information to users on SERP’s. This project is supported by Google, Yahoo, Bing and Yandex. This is also called as Structured Data or Rich Snippets.
The most commonly used schema codes in websites are as follows
- Video Schema
- Aggregate Reviews
- Person information
- Single review
What are doorway pages?
Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered. Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final web-page. Two common forms of doorway pages are cloaking and redirecting pages.
What is Anchor Text Diversity?
The Importance Of Anchor Text Diversity. Having a strong and diverse set of anchor text in your backlink profile is an essential component to modern SEO. Google has put a strong emphasis on the diversity of your of your profile and the quality of your backlinks.
The links shown below some of Google’s search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for
What is Google Penalty?
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review. It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express. Its uses includes:
- Updating business information
- Adding photos of your business
- Connecting directly with customers
- Monitoring and responding to Google reviews
- Managing information
Definition of SEO Audit
An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion. You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
Popular SEO Blogs to follow
Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.
Name of a few Popular SEO Tools
The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, Moz, SEMRush, Check My Links etc.
What is keyword frequency?
Keyword frequency is the number of times a keyword or phrase appears on a single Web page.
What is Disavow tool?
Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.
What is Google Fetch?
Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
What is Google’s Rich Answer Box?
A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:
- Answers provided by Google
- Basic Snippets
- Featured Snippets
What is ccTLD?
It’s country code top-level domains.
What is Black Hat SEO?
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.
What is the meaning of Competitive Analysis?
A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.
What does it mean by “repeat the search with the omitted results included”?
This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty. Duplication of the same content/page is another reason behind this
What is Google Trends?
Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Most important of all, Google Trends shows you high-volume trending search terms in your niche.
What is Content Marketing?
Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.
What is RankBrain in SEO?
Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program. The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.
What are Rich Snippets?
A: Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.
What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website
What is the difference between PR (page rank) and SERP (Search engine result page)?
- Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
- SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. While SEO is optimizing the site to increase the organic ranking of a site.
What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .
A link audit may be tedious and complicated process. If you have just started on building links you can do audit quite often. But a complete link audit should be done approximately once a year.
What do you understand by Frames in HTML?
A Frame in HTML is a technique that divides the content of a page onto several parts. Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.
Which is the most important area to include your keywords?
The most important area to include your keywords are,
- Page title
- Body text
- Meta Description
If your website is banned by the search engines for black hat practices?
If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.
What will be your approach if your SEO method don’t work?
If the SEO method doesn’t work then do the following,
- First see whether it is a new project then re-check the keywords
- Then look for relevant keywords that can be helpful
- Make changes in page text, title and description
- If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google
- penalty, crawlability issues, UI issue etc.
What are steps involved in implementing SEO?
SEO involves the following steps to follow as per guidelines.
- Keyword Research
- Competition Analysis
- Unique content creation
- Implementing on page changes in website
- Improving the social sharing on major networks
- Acquiring links in natural form to the page
- Analyzing the reports
Which websites do you follow for the latest updates in SEO?
If an advertiser does a PPC campaign, will it affect the organic SEO ranking?
No, the rank on Paid Results will not affect the organic results. So we can work on SEO irrespective spending amount on PPC.
In organic SEO results, site links are auto generated based on the page and the internal linking structure.
What is Google Webmasters Tools, Why do you use it?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc. GWT is used for managing our site properties and settings on the Google search engine. Some of the most important features are
- Geographic Targeting
- Search Queries – We can analyze the top queries for our website in 90 days period
- Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
- Geographical Targeting
- Remove pages tool
- Fetch as Google Bot
- Snippet Testing Tool
What is Structured data in Webmaster tools?
Structured data report. If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result. It also provides information about errors in page markup that may prevent rich snippets (or other search features) from being displayed.
What is Rich Cards in Webmaster tools?
These “rich results” are facilitated by the addition of structured data markup to web pages, either in the form of content items (“such as articles, recipes, or movies”) or lists of items (“such as recipes and events)
What is Data Highlighter in Webmaster tools?
Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.
What is Accelerated Mobile Pages(AMP)?
The Accelerated Mobile Pages (AMP) Project is an open source initiative that makes it easy for publishers to create mobile-friendly content once and have it load instantly everywhere.
What are Crawl Stats?
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.
What is Bounce Rate?
Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you look into your Google Analytics, you will see a percentage.
Differentiate between Bounce rate and Exit rate in SEO?
Bounce Rate: Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
Bounce Rate = Total Number of Bounces / Total Number of Visits
Exit Rate: Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.
Exit Rate = Total Number of Exits / Total Number of Page Views
What is Pogo-Sticking in SEO?
Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result.
Difference between Bounce Rate & Pogo Sticking?
Pogo-Sticking refers to a search engine user clicking through to a site, and going back to the search results to click through to other pages. Where bounce rate is known as the percentage of visitors who visit a single page on your website and left quickly.
What is Goal in Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
What is Funnel in Google Analytics?
A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.
What is Referral Traffic?
Ans. Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.
List of Latest SEO Google Updates
What is Core Algo Update?
Google’s core algorithm consists of traditional ranking factors as well algorithms designed to catch and remove spam.
What is Google Algorithm?
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc. Google uses numerous other criteria that change periodically to deliver more relevant results.
What is Google Panda?
Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. Google Panda was created to target sites that publish low quality content and penalize them if possible.
What is Google Penguin?
Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered Spam or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
What is Google Hummingbird?
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.
What is Mobilegeddon?
Mobile-geddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices. Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.
What is Google Pigeon Update?
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014. It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
How many times does Google release the algorithms and updates visible to users?
According to industry sources, Google updates their search algorithm 500 – 600 times yearly. These updates are classified as minor updates and major updates. Most of the time we get information about the major updates, which has a very significant impact on SERP’s.
What is EMD update?
This update was released by Google in Sep 2012 to target low-quality websites which used exact match domain name sites. The major sites which hit with the update the long tail domains with keywords. Sites like www.buy-best-laptops-online.com were hit with the update. Even some good sites were hit with this update.
If we use a keyword in domain, Will it hit with EMD filter?
If we use a keyword in the domain along with other words or brand name, we must ensure that we are providing quality of content on the site which is protected from EMD filter.
What is Pirate 2.0 Update?
This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.