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Top SEO Interview Questions for Fresher
What is SEO & why is it so important
Search Engine Optimization (SEO) refers to the method used to increase a website’s ranking on search engine results pages (SERPs) such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue.
What is a Search Engine
A search engine is a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter a query about what they’d like to find and the engine provides links to content that matches what they want.
Top Search Engines:- Google.com, Bing.com and Yahoo.com
What is a Domain
A domain name is your website name. Domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers.
What is a Website
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
What is Crawling
A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a “spider” or a “bot.”
What is Indexing
Indexing is the process of adding web-pages into Google search. Depending upon which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-index tag means that that page will not be added into the web search’s index. Also Know: Steps to Index a New Website in Google
Difference Between Crawling & Indexing
Crawling means the search robot crawl or fetch the web pages while Indexing means search robot crawl the web pages, saved the information and it appear in the search engine result page.
What is SERP
SERP is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
What is On Page SEO
On Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a pagethat can be optimized, as opposed to off-page SEO which refers to links and other external signals.
What is Off Page SEO
Forum Posting, Article Submissions, Blog Submission, Classified Submission, Question & Answers, Image Submission, Video Submissions, Infographic Submissions and Guest Blogging.
What is keyword
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.
What is long tail keyword
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.
What is LSI keywords
LSI stands for Latent Semantic Indexing. These are keywords that are similar to synonyms and related keywords, but not entirely so. They are the words a normal human would use when talking about the keyword topic.
What is Canonical Tag
A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs.
Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines, because they give a good indication that a website is popular. Check Your Website Backlink Free
Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text.
Nofollow provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” Originally, the no-follow attribute.
An internal link is a type of hyperlink on a web-page to another page or resource, such as an image or document, on the same website or domain.
- External = links that point to a separate domain
- Internal = links that point to content within the same domain
What is robots.txt
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.
IF you want to Allow All Search Engine to crawling your website, just put the follow code:
IF you want to block all Search Engine from crawling your website, just put the follow code:
IF you want to block Google from crawling your website, just put the follow code:
What is .htaccess file
.htaccess is a configuration file for use on web servers running the Apache Web Server software. When a .htaccess file is placed in a directory which is in turn ‘loaded via the Apache Web Server’, then the .htaccess file is detected and executed by the Apache Web Server software.
What is XML Sitemap
An XML sitemap is a bit of Extensible Markup Language (XML), a standard machine-readable format consumable by search engines and other data-munching programs like feed readers. XML sitemaps convey information about one thing: the URLs that make up a site.
Difference between XML Sitemap & HTML Sitemap
XML and HTML Sitemaps are designed for different purposes as XML sitemap is specially designed for the search engines as it is submitted to the webmaster tools for crawling the website. Whereas, HTML sitemap is designed for humans as they can clearly see it on the website as an extra web page and all the visitors of the website can make use of it for understanding the website.
What are 404 Errors
Also known as custom 404 page – is the web-page served to a user who tries to access a page that is unavailable. The 404 error indicates that the server where the page should reside has been contacted but that the page is does not exist at that address. 404 errors can result when pages or files are moved or deleted or when URLS are mistyped.
What is Anchor Text
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
Anchor Text Code: <a href=”http://www.seorankone1.com/”>SEORankOne1</a>.
What is Image Alt Text
To optimize your image use Alt tag, because crawler couldn’t read the image. So always save the image with Alt tag. It helps search engines understand what an image is about. Alt text or alternate text is an attribute added to an image tag in HTML. This text appears inside the image container when the image can not be displayed.
Image Alt Text Code:- <img src=”Image Url” alt=”Image name”>
What is Google Webmaster Tools
Google Search Console or Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check website status like indexing status, Website click, backlink and optimize visibility of their websites.
What is Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Analytics is now the most widely used web analytics service on the Internet.
What is Google PageRank
PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a web-page to determine a relative score of that page’s importance and authority on a 0 to 10 scale.
What is Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Domain Authority is calculated by evaluating linking root domains, number of total links, MozRank etc. Check Your Domain Authority Free
What is Page Authority
Page Authority (PA) is a score developed by Moz that predicts how well a specific-page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
What is Search Engine Submission
Search engine submission is an effective tool of web promotion. It is use to cache your website instantly. It refers to the direct submission of a website to a search engine. SES is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages.
What is RSS Feed
RSS is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format. These feeds can, for example, allow a user to keep track of many different websites in a single news aggregation. Submit RSS Feed at RSS Feed Submission Sites
What is Latest Google Update
What is Google Panda
Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.
What is Google Penguin
The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
What is Google Hummingbird
The Hummingbird is what Google is calling the latest (greatest?) algorithm that they slipped in under our radar in August. If the rumors are true, the Hummingbird will take a search engine query using long-tailed keywords and try to decipher the context of the question rather than chase the specific keywords within the question. The goal is to provide results that actually answer the question.
What is Mobile Geddon
The main effect of this update is to give priority to websites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop
What is Google Pigeon
The Google Pigeon is the code name given to one of Google‘s local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.
What is Google Penalty
A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
What is Black Hat SEO
The black hat SEO refers to the use of unethical SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
What is White Hat SEO
White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
What is Spiders in SEO
A spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a “crawler” or a “bot.”. Spiders can crawl through a site’s pages in several ways.
What is Broken Links
A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below.
What is Guest Blogging
Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand.
What is Blog
A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity.
List of Website Analytics Tools
- Net Insights
- PageSpeed Insights
- Google Analytics
- Google Webmaster Tool
- Alexa Rank Checker Tool
- Backlink Checker by Ahrefs
- Plagiarism Checker
- Google Trends
What is Duplicate Content
Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.
What are the SEO tools do you use
The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.
The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.
What is Googlebot
To index and update a web-page Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a web-page are done through Googlebot by collecting details from that webpage.
What are Spiders, Robots and Crawlers
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
Types of Meta Tags in SEO
There are 3 types of Meta tags in SEO.
- Meta Title Tag
- Description tag
- Meta Keyword tag
In SEO relates to the listing of any web blog or site with the relevant details over various web directories under a specific category. Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission sites can be both free of cost and paid
IT is considered a part of Off Page SEO techniques. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, Sooperarticles etc. with proper anchor text for link building, is performed for the promotion of any website.
What are Classified ads
A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.
What is Forum Posting
Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
What is Social Bookmarking
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored.
What is Social Networking
Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.