What is Google Webmaster Tool – Google webmaster is a free tool provide by Google which helps SEO professional to check indexing status, website health and increase the visibility of websites, backlink, impression, crawl error, website click and more. If you are preparing for the SEO interview then you must to know and read top Google Webmaster Interview Questions and Answer.
Top Google Webmaster Interview Questions and Answer
Is it possible to see what pages of a website are indexed by Google?
Yes, and this is one of the primary reason to use Google webmaster. You can find the indexed status of web pages in two ways
Case 1 : Login to Google Webmaster, Go to “Google Index”>>Under the “Google Index” click on “Index Status”.
Here you can see the number of pages which are indexed by Google.
Case 2: If you don’t want to login to Webmaster. and wants to see the website index status then you can perform a manual search by google operator just type “site:http://www.abc.com” and then enter, and then you will see number of index pages in Google, Bing and yahoo.
Also Read Top Google Analytics Interview Questions Google Adwords Interview Questions Social Media Interview Questions
What is the Use of Data Highlighter
Data Highlighter is a tool in Google webmaster which helps Google to understand the pattern of structured data on Website. To do so, you can use this feature to tag the data fields on a web page with a mouse. If you have an e-commerce site then you can quickly highlight the reviews, product data, event etc.
Note: To use data highlighter just login webmaster and go to data highlighter and start selecting the title, description, review, author name and more that you want to show on Google SERP.
What is HTML Improvements in Google Webmaster
HTML improvement in Google Webmaster shows the problems and issue found by Google Bots while crawling and indexing of website. The common issues are
- Title Issues
- Meta description issues.
- Non Indexable Pages/content
Steps to view the HTML improvement section under Google Webmaster
Login To Google Webmaster tool>>On the left-hand Click ” Search Appearance”>>Under “Search Appearance” Click “HTML improvements”.
Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results. Structured data is markup that enables search engines to better understand the information currently on your business’s web page, and then use this information to improve your business’s search results listing.
Structured data makes it easier for web crawlers to determine company details, such as (name, address, place) data, as well as events, products, recipes, etc. You can use it by directly by Schema.org.
What is AMP ( Accelerated Mobile Pages )
AMP stand for Accelerated Mobile Pages is an open-source coding standard use in SEO for website to be able to load websites quickly on mobile devices.
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience
What is Search Traffic in Google Webmaster and How you can use it for enhancing the traffic
Search Traffic section tells about website traffic, backlinks, and other mobile usability issues. It is divided into different subsections, which are listed below:-
- Search Analytics
- Links to your site
- Internal links
- Manual Action
- International Targeting
- Mobile Usability
Search Analytics: You will find the information about: Clicks, Impressions, keyword positions along with that you can also get insights about Search queries, web pages, countries where you are getting traffic, devices ( desktop, mobile, tablet ), search appearance and the search type.
Links to your site: Section tells you about the total number of sites which are linking to your website ( Means Total Back-link of your websites). Know How to Build Backlinks To Your Website
Internal Links: As you know how internal linking matters for the websites ranking, navigation and overall domain authority. In this section, you will get information about the internal links.
Manual Action: Google loves those sites which follow the guidelines of its search engine. If your website violets the guidelines of Google or any type of web-spam is found on your site, then it will show in this section. It gives you an idea of what was the reason behind it.
International Targeting: You can target your website in any specific country, A country from where you want to get traffic to your website.
Mobile Usability: Every search engine today loves those websites which have responsive design. In this section, you will get information about mobile usability and you will often find the error related to your site. some errors are:-
- Content wider than a screen
- Clickable elements too close together
What are Crawl Errors
Crawl error tells us the problem which Google bots are facing while indexing our website. Make sure that Google bot indexes all your site,. Whenever it founds difficulty to crawl, it returns as a Crawl Error.
The Robots.txt file tells the crawler which file or url read or which is not read. Robots.txt is a text file save with name “Robots“, it is also call robots exclusion protocol or standard
A sitemap is a list of website pages use to index all your website URL. There are three types of sitemap and that is ROR Sitemap, HTML Sitemap and XML Sitemap
This is the top Google webmaster interview questions and answer that will help you to crack the seo interview.