Hi TikTokers! If you consider TikTok as a popular platform only for the entertainment industry, you are wrong. It’s because TikTok, as the platform, focuses on eCommerce, brand promotion, and business marketing. So, are you keen to know more about TikTok and how to market your eCommerce brand on TikTok? If yes, look at this article to learn more about the marketing aspects of your eCommerce brand on TikTok.
Let’s start right now!
Did you know? According to a September 2021 report, TikTok has one billion monthly active users. In addition, the TikTok platform ranks the top position among ten social media platforms. As a result, TikTok is becoming a popular name among brands and business marketers. From these exciting statistics about TikTok, start your venture if you are curious to enter TikTok.
Let me explain in more detail. First, start your TikTok account creation and make content depending on your niche. Besides, if you want to make your TikTok profile famous, opt to buy tiktok fans, where you can expand the organic viewers to your profile. Still, if you are unfamiliar with TikTok and its trending feature, here’s a quick explanation.
Brief Look About TikTok
TikTok is a social media platform that lets users upload and share lip-syncing videos for three minutes. The TikTok videos can have different niches like fashion, beauty, health care, education, and technology. So, whenever you scroll through the TikTok Discovery page, you can find lip syncs, dance forms, sports highlights, and personal vlogs. Just like Facebook and Instagram, TikTok delivers the best features like video filters, stickers, and background soundtracks from user groups that connect hashtags over influencers.
Best Practices To Build Your eCommerce Brand On TikTok
Are you looking to promote your eCommerce brand on TikTok? If so, start to practice these methods to build your eCommerce brand. Moreover, TikTok, as the platform focuses on story narration, which is popular among young followers. Next, TikTok as a platform promotes your eCommerce brand by posting organic content. So, try to use all the compelling features and tools from the TikTok platform, where you can create fun and engagement. As a result, when marketing your eCommerce brand on TikTok, you should drive traffic to your website by following these marketing tactics.
1. Start To Use Effective Hashtags
On TikTok, creating engaging video content is the first step, yet the next step is that you should grab people to watch your profile. Yet, with the appropriate use of TikTok hashtags, you can deliver your content to the right audience who would like to see it.
Like other social media platforms, TikTok offers an appropriate hashtag strategy that allows users to search for similar content to join communities over relevant interests. For instance, it can be #makeup, #foodrecipes, or #sports; these hashtags help followers find the creators and brand marketers quickly. So again, if you are looking to elevate your brand performance, start to use branded hashtags. With that, you can even begin to use buy tiktok views, where you reach your potential audiences in a short time.
How Do TikTok Hashtags Help An eCommerce Tool?
Did you know? TikTok hashtag challenges are not for daily users, yet they serve as the best option for businesses to boost brands and reach new TikTok customers. Indeed, a few of the quickest growing hashtags of 2021 were working for brand marketing campaigns like Bobbi Brown’s #IFeelWeightless challenge and Chips Ahoy’s #ChipsGotTalent challenge.
2. Work On TikTok Ads
TikTok is a visual social media platform that helps run ads that grab the audience’s attention to your products. Unlike other social media platforms, TikTok has curated video content that makes followers curious for authenticity and humor. So, if you are looking to build your eCommerce brand visibility, try all of these TikTok works one by one.
But before that, start creating your TikTok Business account and the TikTok Ads Manager, which provides valuable tools for creating and handling all types of TikTok ads. Let us see right now!
- Dynamic Showcase Ads: On TikTok, these ads enhance your synced catalog to display appropriate products to suitable users that optimize for large catalogs.
- Collection Ads: TikTok ad formats combine video ads, product cards, and a full-screen landing page with driving instant purchases.
- Spark Ads: It’s a native ad display that lets brands build organic TikTok posts and features in advertising.
How To Drive Sales For Your eCommerce Brand On TikTok?
Now, the whole point of enhancing your brand on TikTok is to convert your viewers into potential buyers. Meanwhile, getting TikTok video views, likes, and comments is an ideal step in the right direction. Also, the final step is to drive your eCommerce brand traffic to your website to generate more sales. There are a few tips to help you get here:
1. Product Links Are Vital Factor To Product Discovery
TikTok isn’t a social media platform only for brand awareness because the platform has got external link-sharing features. Users can buy tiktok likes for their posts to make it seen by a lot of people. This indeed is a biggest advantage of the platform. These product links play a vital role that helps in generating sales rates.
The TikTok platform offers the in-built option to add clickable links on your bio, where you can connect your account to your Instagram or Amazon. In this manner, the potential customers can jump to your external site and begin their shopping venture on TikTok.
2. Use TikTok Shopping Features
Even though TikTok is famous for humor and entertainment content, several TikTokers are entering the platform for social commerce. The platform has got Livestream shopping events, where brands can make real connections with their followers to drive actual conversions.
Pro Tip: If your TikTok profile has got 1000 followers, you can start to host your TikTok LIVE video streaming to show your products in action. Also, TikTok lets your followers understand about Shop from your eCommerce brand without visiting physical stores.
In addition, TikTok gives a shopping tab for business profiles where brands can publish their product catalog. In this way, brands can make organic content that highlights their featured products to direct among the online stores for checkout.
TikTok is entering as a new player to start with online shopping games for every eCommerce brand. Moreover, TikTok is not just for cute videos or funny dance challenges, but now it’s a perfect platform for marketers to improve brand awareness and expand brand reach.