People Also Search for or PASF are the keywords only shown to users who search the query on serp then click any search engine result and come back to the results page again. Once you came back to SERP you will see that a pop-up will so under the Title“, “Description” called People Also Search for.
If you use Google every day, you have seen the Google feature namely, “People Also Search For“. This feature will help to get more website traffic using keywords search term showing in PASF Keywords. Google continues add more elements to make SERPs (search engine results pages) increasingly dynamic like Featured Snippets and People Also Ask, PASF.
What is People Also Search for in Google Search?
People Also Search For or PASF is a Google Search feature that started in 2012 as part of Google’s introduction of knowledge graphs. It was designed to display a set of 6 different terms related to a particular search term.
Why are PASF keywords important for SEO and PPC?
Google People Also Search For is a Google PAA boxes that appear on the SERP after a user clicks on a result and then returns to the SERP. The box contains a list of related queries that have been searched by people who have also searched for the main query. it can help you find new keywords to target or understanding user intent or how people are searching for your products or services.
Differences between Related Searches and People Also Search For
In early 2018 Google rolled out a new feature called “People Also Search For”, which is shown to the user only after they’ve clicked on a SERP result and come back to the Google SERP immediately.
Related Searches is a feature that appears at the bottom of the Google SERP. While People Also Search For is a People Also Ask (PAA) box that appears on the SERP after a user clicks on a result and then returns to the SERP immediately.
- PASF For is show the result for specific to the main query that was entered, while Related Searches include results for related queries that are unrelated to the main query.
- Updated in real-time, while Related Searches is updated periodically.
- PASF Keywords on SERP is associated with 6 PASF keywords while Related searches show 8 result at bottom of SERP
How People Also Search For Works
PASF algorithm looks at a number of factors to determine which queries are related to the main query like main query itself, device you are using, search history, your web browsing history. The main part of is that it update in real-time.
Best Ways to Use People Also Search For
This is the best way to find new keyword while you are doing keyword research for your SEO campaign. To find out the best keyword using it just enter the main query or keyword on Google search and click any serp result and come back to see the more relevant searches or keyword. You can use these keywords while you are writing content for website or blog to explore the content.
Best Tools to find People Also Search For Keywords
- Keywords Everywhere
- Google Keyword Planner
- Moz Keyword Explorer
- Google Search Console