What is PPC ( Pay Per Click )

What is PPC – Stands for Pay Per Click, it is an advanced SEO Technique that is used for quick result in search engine. Pay per click is a simple and easy way buying a visitor to your website. As you know PPC is paid service so you have to pay amount each time when someone click on your PPC add.What is PPC

When you are bidding on a keyword in your PPC campaigns, you need to choose a Keyword Match Types, which tells Google how restrictively you want it to match your advertisements to keyword searches on search engine.

Keyword Match Types in PPC

There are four different keyword match types in Google AdWords. You can select broad match, modified broad match using + parameter, phrase match using “abc parameter, or exact match using [abcparameter an d Negative match Using – parameter for your keyword match type. Also Read :- What is Social Media Optimization

Types of Online Paid Advertisement 

  1. Search Advertising
  2. Display Advertising
  3. Remarketing
  4. Google Shopping Ads
  5. Mobile Advertising
  6. Email Marketing
  7. Social Media Advertising

Google AdWords Sitelinks

It is a feature of Google AdWords that offer you create additional links to pages or other landing page in your ads.

Benefits of PPC Sitelinks

The benefits of PPC sitelinks that you can add number of pages on your site from within the same ad, without paying a premium. Using sitelinks can also help improve click-through rate and Quality Score and allow you to create a different experience for your searchers.


  • Keywords aren’t case-sensitive, which means they’re matched without uppercase or lowercase letters
  • Symbols have special meanings in AdWords, so you should avoid using them. Also, keywords can’t contain any non-standard characters like: ! @ % , *