Social media are the very important and useful tool for users and businesses. It bringing advantages like engaging your audience, boosting website traffic and more. However there can also a disadvantages including the resources required, coast and negative feedback. Few specially popular social media like Facebook and Twitter have grown much faster and captured millions of users in few years. Here i am going to discuss both the advantages and disadvantages of the social media for the users and professional. You can also read about few more important Social Media Interview Question and Answer, if your are preparing for SMO interviews.
Advantages and Disadvantages of Social Media are:-
Advantages of Social Media
Brand awareness – Compelling and relevant content will grab the attention of potential customers and increase brand visibility.
Brand reputation – This can improve how your business is seen by your audience. See public relations (PR).
Cost effective – It can be much cheaper than traditional advertising and promotional activities.
Website traffic – Social content can boost traffic to your website.
Evaluation – It is easy to measure how much website traffic you receive from social media.
Customer interaction – You can deliver improved customer service and respond effectively to feedback.
Target audience – Customers can find you through the social media platforms they use most.
Brand loyalty – You can build relationships with your customers through social media. This can help increase loyalty and advocacy.
Information and Updates – The main advantage of the social media is that you update yourself from the latest happenings around in the world
Help – You can share your issues with the community to get help and giddiness
Education – Social media has a lot of benefits for the students and teachers. It is very easy to educate from others who are experts and professionals via the social media
Also Know:- What are the Social Media and How to Improve It
Few Disadvantages of Social Media Must to Know
Resources – This can include hiring and training staff, investing in paid advertising and paying for the costs of creating video or image content.
Ineffective use – Social media can be used ineffectively. For example, negative feedback – may damage your reputation.
Fraud and Scams – Several examples are available where individuals have scammed and commit fraud through the social media.
Glamorizes Drugs and Alcohol – One of the disadvantages of the social media is that people start to follow others who are wealthy or drug addicted and share their views and videos on the web
The above we have mention some advantages and disadvantages of social media. However, these are the enough advantages and disadvantages to decide which way to go on the social media to use for you and your business.