List of On Page SEO Checklist to Optimize Your Website Performance



What is On Page SEO – Whatever we are doing in your own website means leaving submission on different resources is consider as SEO On-Page. On Page SEO you can control all like technical issues and the quality of your content, optimize images and many more. Use latest On Page SEO Checklist for your web-page that increase search engine ranking. Also know about How to Increase Website Traffic Top Tips.

On Page SEO Checklist and Techniques

On Page SEO Checklist

1. Meta Tag ( Title, description, keywords )

Meta tags are text that describe a Website, page’s or blog content. The meta tags don’t appear on the page itself, but only in the page’s code. 

Type of Meta Tags

It can be 3 type that is – Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. And 3rd is Meta Keyword means keyword which you are targeting to rank your website or blog

Example: Keyword tag :– <meta name=”keywords” content=”your, tags”/>
                    Title Tag:- <meta name=”title” content=”your website’s title”>
                    Description Tag :- <meta name=”description” content=”150 words”/>

2. Image Optimization

If you want to rank your Image in Search Engine then must to optimized your image with Alt Tag ( Image save with Name Call Alt tag).



3. URL Optimization or SEO Friendly URLs

URL stands for Uniform Resource Locator. The SEO Friendly URLs must have following.

  • Must have a limit of 70 characters.
  • Must not contain underscore.
  • Use important keywords in the URL.
  • Avoid to use dynamic url ( Means Url end with name related to your Page or post )

For example site.com/keywords would perform better than site.com/?21/738/subfolder/keyword etc.

4. Heading Tags (h1, H2——H6)

Heading tags are part of the HTML coding for a Web page. Headings are defined with H1 to H6 tags. For SEO Points, Every web page or blog must have one h1 tags.

                    Check Your Title and Description Length

5. Website Interlinking

Linking or link building refers to the technique of linking website pages with external pages. These links are one of the factors in determining the rank of the website. Interlinking is an another way to index a new website in Google.
Internal Links: – The links present within the site, interlinking web pages together are called internal links. A well structure and style helps the search engine to crawl the site and determine the priority of the pages.
Outgoing Links: – The link present on your website pointing to other web page is outgoing links. E.g. social networking account links present on the site.
Incoming Links: – The links coming from other domain to your website are incoming links. The links coming from sites with higher page rank helps in boosting the page rank as they show the search engine the importance of your website.

6. Website Speed Test

If the website takes time in loading, then the user will not their time waiting for it. So, here are some tips to optimize the speed of your website:-

  • Minify the CSS and JavaScript files.
  • Unusable Plug-in should be avoided.
  • There should not be minimum or no use of flash in the site.
  • Nested tables must not be present.
  • Never use inline styles.
  • Take advantage of gzip.

7. Robots.txt File

Also known as Robots Exclusion Protocol, is a file which informs the search engine not to crawl or index the file mentioned. 

8. Robot Meta

Meta robots tag is a tag that tells search engines which page to follow and which not to follow. It is a piece of code in the <head> section.
Example:- <meta name=”robots” content=”noindex, nofollow” /> to Disallow Search Engine to read and index
                      <meta name=”robots” content=”index, follow” /> to allow Search Engine to read and index

9. Content Optimization

Content optimization is the process of making your content is readable and understandable for possible target audience.

Tips to Optimized Content

1- Your Target Keyword Must be Appear in 1st Paragraph
2- The Keywords Density should below 3%
3- Well Interlinking, so that your audience get more information on your content
4- Must be unique content
5- Clearly define the topic
6- Try to write the content with few sub heading and bullet points

                      Find Latest Off Page SEO Techniques

10. Favicon Icon

The little piece of graphic design that appears before the website title on the browser tab is called Favicon. This Favicon is usually the logo, the letter of the brand or an image representing the business category. Using a Favicon creates brand recognition and a sense of credibility and trust among the visitors.

Example: <link rel=”icon” type=”image/icon” href=”images/icon.jpg”/>

11. W3C Validation 

The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check HTML and XHTML documents for well-formed markup.

12. Sitemap Creation

A Sitemap is a list containing all the URL’s of the website. XML sitemap can be generated using online tools

13. Keyword Research

Keyword is the term entered by the user to find the information in search engine. These keywords may be single words or long tail terms. Keyword research is important as it gives the details about the keyword used by the visitors and to target on those keywords.

14. Custom Error Page

The error page is the message displayed to the visitor when an error occurs in retrieving the web-page they requested for. Error message is also displayed when a server error occurs.

The Common Custom Errors Page are-

404 Not Found:- is displayed when the requested URL is not found on the web server. Causes can be –
The link does not exist on web. The page was removed or re-named. The user made a mistake when typing the URL.

403 Forbidden:- is displayed when the user requests for a page he is not allowed to i.e. pages which the general users are not allowed to access.
503 Service Unavailable:- is displayed when the server is unavailable or overloaded or down.

15. 302 & 302 Redirect

A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary.

16. What Is Canonical Issues

A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. It is the process of converting the similar URL of a website to a standard or canonical form.

Example – whenever a user types- abc.com or www.abc.com, both redirect to the standard URL- www.abc.com.

17. What Is Canonical Tag

According to moz.com – A canonical tag (“rel canonical”) is a way of telling search engines that a specific URL represents the main target page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs

18. Checking Websites Responsive

Responsive websites respond (adapt) based on the device used to view the site. Check website mobile responsive

19. Broken Links Checker

With this you can check all broken links on your website so you can correct them. With this broken link checker tool, we make it easier for you to find all the dead links on your website.

20. Noindex Tag

With the help of noindex meta tag, you can force the search engine to read, indexed or not your web-page.

21. Nofollow Tag

You are advised to use this tag carefully since search engines will not crawl all links ( Specialy Social Media Link ) from your web-page.

22. HTML Compression/GZIP Test

Your web-page is successfully compressed using gzip compression on your code will help to increase loading webpage speed and improved user experience.

23. Microdata Schema

Use Microdata Schema to take the advantages of HTML Micro-data specifications in order to markup structured data. You can optimized your result in SERP for user experience.

The above On Page SEO Checklist is enough to optimize your website ranking. I suggest everyone to use these all technique.