Owning a website has many benefits for both small and large businesses, for startups and for large corporations. 46% of small businesses lack a website, while 12% won’t do so soon and 10% are unsure. With over eight hours spent online per day, the web now influences how we live and do business. All successful companies need a website.
Moreover, low budget web development gives you the opportunity to create very attractive and highly affordable websites for startups. In spite of the unusually low number of small businesses with Webseite erstellen lassen, they are probably unaware of the profitable advantages of having one. Today, we will explore those advantages.
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Benefits of Having a Website for Small Business
Website development at a low cost
As a small business grows and profits increase, owners typically have a limited budget. To be able to earn a decent profit in the future, they must establish an effective web presence when they are still in the beginning stage of their business. Causes lead to effects. If you are just starting your business, creating a website as soon as possible will yield profits sooner rather than later.
Even though low-budget web development may seem expensive, it is in fact a great way to have a simple but effective website or app that is able to convert visitors into clients, regardless of your initial investment.
Creating a minimum viable product for startups and small companies to rapidly appear on the market, then improving it later is a fairly affordable option.
Website accessibility 24/7 allows for a broader audience reach
It is exceedingly important to have a website that is accessible 7 days a week, 24 hours a day, without taking breaks during holidays and weekends, regardless of the type of small business you run. You are able to cater to the needs of your customers at any time regardless of when your physical shop is closed at night by operating your online shop.
Additionally, your business will benefit from a reduced distance by having a web presence. You can increase your target audience and do business with customers who are located far away from your business if you have a website. It’s possible to reach a global audience through your website.
Sixty-one percent of people do their research online using a search engine and read product reviews before buying something. People nowadays shop online without having to leave their home. Remember that mobile users want a satisfactory UX, so don’t ignore their increasing popularity as well as responsive web design.
Visibility and recognition of the brand
As a startup or a small business just starting up, getting as much public awareness as possible is especially important. You may also want to let them know what your company does, what its name is and how useful it can be for them – or for their friends, family members, colleagues, or neighbors, as well as information sharing and brand advocacy.
Establishing or enhancing brand recognition is easier with a website that represents your business online. The more authoritative sites that link to yours, the more credibility you will receive for your business.
Websites make online business promotion easy
Website content that is evergreen and topics with buzz help drive traffic. Successful content marketing encourages direct response marketing. InsideView reports that companies that blog regularly generate 67% more leads per month. And thus have 67% more sales opportunities than those that do not blog.
Furthermore, owning your own website makes promoting your small business to a variety of online platforms much easier. Providing links that direct social users to your website will enable you to maximize the benefits of SMM for business. Paid social media is no different. The links in sponsored posts and advertisements look credible and authoritative.