When making a website for their business, the first thing any organization wants is to get it ranked on Google. Unfortunately, the fight to be the top result on Google on the highest number of keywords is a never-ending battle.
Every organization wants to be on the top, but when it comes to the real estate industry, the competition is intense and being on top of the SERP is what every real estate company strives for.
There are over two million real estate agents in the United States, out of which 76% of realtors use social media and other online platforms to offer their services. This is because it helps the realtors reach their potential customers quicker.
Being the top search result for a specific keyword in a region can skyrocket your sales at an exponential rate. This article will talk about the steps your organization can take to boost your ranking on google and get helpful traffic on your website, improving your sales numbers.
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Top 3 SEO Tips for Your Real Estate Website
Lead generation for real estate isn’t easy because it isn’t just any product that’ll retail for a few hundred dollars. When selling real estate, you can expect your prospective buyers to do a ton of research about you, your services, the locale, and more before they ever visit a property.
And with the increasing accuracy of digital marketing avenues, marketers have found that organic real estate website optimization offers the best cost per lead. So, there’s no denying the fact that SEO works.
The only way to get your website to rank first on Google is through search engine optimization (SEO). This is a group of functions and practices that you can do to improve your rank on a specific keyword. There are many practices that you can do, but here are the top 5 tips on how you can improve the SEO ranking for your real estate website.
Optimize Your Google Business Page
The first step towards having a good rank on Google is actually to have a presence on the internet. This can be done by registering your business to Google business. Google business requires you to have a profile with all your information, such as your exact location, number, website, description, and imagery. A completed profile with NAP+W offers a better result on Google.
If you are looking to get ranked on keywords such as “real estate agents near me,” it is essential to complete this file and ensure that all citations of your NAP+W are in order.
Deploy On-Site SEO Practices
As the name suggests, on-site SEO practices deal with the optimization of your website to give it a better rank on SERP. There are a few things that need to be focused on to get a good ranking. These include:
- Improving the site structure of your website via updating the XML sitemap, robots.txt, etc.
- Optimizing the titles, descriptions, alt-tags, and URLs to give it a better page structure
- Using content and keyword research along with link placement, visual elements, and canonical tags on the website
- getting inbound and outbound links from your website to other pages on the website with good domain authority
- Ensuring ease of usability means easy accessibility, good site speed, and mobile-friendliness
All these factors contribute towards getting you a better ranking on SERP such as Google.
Blogs, articles, infographics, and all other types of content can be a significant driving force towards improving your ranking on Google and different SERPs. If your website offers informational and engaging content that a visitor is interested in, your organic traffic can grow at an exponential rate.
If we look at most real estate websites, they are often dull and only give you information about houses for sale. Although that does serve the purpose, you have only one touchpoint to retain the customer and keep them from leaving your website. This back and forth from the website can cause your bounce rate to rise and, in turn, ruin your ranking.
Engaging content such as helpful articles, real estate flyers, and infographics will help you keep the user on your site longer and also target a lot more keywords to keep the user coming back to your website.
Running ads on a bland website is never going to be enough to bring in traffic. People are less likely to click on paid advertisements that appear on the top of the Google SERP.
Keeping this in mind, you need to have a strong SEO presence for your website to attract traffic. This can be done through optimizing the website, improving the page presence, and creating content such as “How To” articles that provide your visitors with meaningful information.
Although there may be a lot of competition in the real estate industry, there are simple ways by which you can stream past the rivalry and improve your ranking to attract many new home buyers or sellers.