Artificial intelligence (AI) tools are excellent resources for almost every workflow and process in a business. You should choose AI tools depending on the aspects of your business that you want to improve or that you’re interested in improving through automation.
Six ways artificial intelligence can benefit your business.
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Improved Customer Experience
Continuously refining your customer experience should be one of the main goals of your business. You can use multiple AI tools to improve different aspects of your customer experience. For example, tools such as generative AI can be used in a variety of ways to provide customers with better, more cohesive experiences. A business’s copywriters and marketing team can use generative AI to create drafts of basic customer communications, allowing them to focus on more in-depth, creative writing and design.
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Increased Automation
Traditionally, AI technology has been used to facilitate automation. You can use various AI tools to fully or partially automate various workflows and processes or to support employees. Most automation is implemented in repetitive, mechanical and routine tasks, such as data entry and product assembly. However, advancements in AI technology have provided companies with opportunities to automate customer service with chatbots and data analytics with machine learning algorithms. Increased automation allows employees to focus more on creative, profitable tasks and can save your business money in operations and time management.
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More Refined Talent Acquisition
AI technology can improve the accuracy and efficiency of your talent acquisition process. Use it to improve the early stages of the process by investing in tools that seek out potential applicants that best suit available roles, or screening candidates. You can also use them during the interview process. Chatbots can ask candidates basic questions related to the roles they apply for. AI algorithms can identify candidates with job experience and skill patterns that are best suited to certain roles. The talent acquisition team can use the results these tools provide to select appropriate candidates, saving money and time that would normally be spent in the early stages.
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Better Employee Support
Employees are sometimes intimidated by the concept of AI. These tools are thought of as costing people their jobs, but they can actually be effective support tools for employees. Your employees can use AI tools to enhance their productivity. An employee may no longer need to perform rote tasks, such as scheduling, which can save him or her time. He or she can also use machine learning algorithms to create predictive insights from data analytics more quickly and accurately. In some cases, AI and automation can improve safety measures for employees. For example, robots can greatly reduce the risk of injury in factories and warehouses.
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More Effective Data Analytics
One of the most popular uses of AI in business is to improve data analytics. AI tools can collect more data more quickly than any manual process. They are also able to store, organize and analyze it much more efficiently and accurately. This provides your company with more effective data analytics for market segmentation, product recommendations, customer satisfaction, product improvements and marketing strategies.
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Improved Cybersecurity
In recent years, AI has become an important cybersecurity tool. You can use it to detect fraud more accurately by routing e-commerce transactions through a machine-learning algorithm. The algorithm combs each transaction searching for suspicious activity. If it finds anything, it automatically halts the transaction and reports it. You can also use AI to automate your other cybersecurity tools, such as system and network monitoring, network segmentation and access control.
Make sure you use AI tools effectively. The more targeted your choices and implementation, the bigger the benefit your tools can provide. You don’t need to choose the most expensive AI tools or implement them in all aspects of your business. The better option is to select tools that will provide you with the most effective benefits and increase efficiency.
