As a business owner, you invest in securing your physical location. There is a full-time team of security experts on-site. Their work is to guard the premises.
Anyone trying to access the building must go through a full security check. The guards will search the person and their property. They do this to determine they are not carrying any harmful or illegal substances.
Think of the security team as a middleman between you and the outside world. Now, why wouldn’t you do the same for your internet connections?
A proxy servers is that security guard but on the internet. It is that middleman between your browser and remote servers.
But, it does not only provide security functions. There are many other benefits, as we will share below.
Read on to find out why investing in proxies will help you achieve your business goals.
1. Online Anonymity With Proxies
The business world operates in stealth mode. You cannot leave yourself open to anyone who is looking in it helps to keep things confidential.
The competitors should never get a chance to track your online activities. The same applies to hackers who are always on the watch out. They look for areas of vulnerabilities they can exploit.
Different proxies offer anonymity in various ways. Datacenter proxies allocate a different IP address to yours. It allows for the masking or hiding of your IP address. The remote server will see the data center IP and not yours.
Now, comes the question, why should you hide your IP address. With a hidden IP address, you can conduct different marketing strategies such as web scraping without the fear of getting blocked.
2. Web Scraping Capabilities
Before Social media became mainstream, people relied on online discussion forums and newsgroups on Usenet to get an idea of what people wanted. Unlike present day social media and discussion forums, to access usenet you would have to spend a substantial amount of money on a usenet service provider, However there are several usenet service providers who offer cheaper services. But we now have resources to do it at comparatively negligible prices.
Depending on the line of business, you probably need to collect a lot of information. That means you visit many different sites to extract data. But, there is a challenge in that. Some sites will flag suspicious, repeated requests for information. This tends to happen when the remote server notices the requests are coming from one IP address. They may ban your IP, thus denying you further access.
There is also the question of the legality of web scraping as a business practice. There have been cases that ended up in court due to this. Proxy servers will hide your identity by masking your IP address.
Others, like rotating proxies, assign a different IP to each request. These data center proxies have a large pool of IP addresses. It will end up looking like different people are requesting the information.
3. Faster Internet Speeds
Let’s take the example of running an e-commerce platform. One critical factor is to ensure fast loading pages.
You can lose up to 60% of your customers due to slow loading. There is so much choice online. Yet, all you have is less than 3 seconds to engage online visitors.
High-speed proxies can help ensure faster-loading pages. They work in various ways including:-
- Suppressing traffic during peak times. The proxies balance the amount of traffic passing through. It is critical in ensuring that the website does not crash.
- Caching of data helps avoid slow-loading pages, by eliminating redirects. The proxy servers downloads information from pages that visitors frequent. Anytime there is a request for information, it gets the info from the downloads.
- The caching functionality also saves bandwidth and reduces latency.
It is up to the e-commerce owner to ensure a pleasant user experience on the website. And one of the most critical factors is fast loading pages.
4. Better Online Security With Proxies
Let’s go back to the example of the security guard. As we said, one of their jobs is to keep out any elements that may prove to be a danger.
Proxies do the same jobs online. They will receive content going into and out of your browser. Think of it much like a firewall or web filter.
And that’s not all. Some proxies provide data encryption functionalities. Third parties will not be able to decipher the information. It is a fantastic benefit because you can share information over the internet. All without worrying about hackers getting access.
5. SEO Proxies for Marketing
Search engine optimization (SEO) is a critical marketing strategy. Some of the best practices include keyword research, web ranking, and competition ranking, amongst others. To do this, the digital marketing team relies on the internet for information.
But, you do not always want the competitors to know what you’re doing. This is especially true if there is a level of web scraping. SEO proxies will give you privacy online. The digital teams can research to their heart’s content in stealth mode.
6. Access to Geo-Restricted Content
The other advantage of proxies is you can get access to content outside of your geolocation. Some sites will block users, depending on where they are. Streaming services like Netflix are a good example.
A proxy servers can assign you an IP address that makes it look like you are in a particular location. That means you could be in Africa, but appear like you are in the US. It opens up sites that would otherwise be inaccessible to you.
If you are in a country that does not allow you to download content from torrenting sites, then proxies will be able to get you get your hands on the desired content. To know more about the best platforms and websites that can help you overcome the geo-restricted mess, please visit RARBG.
7. Monitoring of Internet Usage
As a business owner, it is important to monitor which sites the employees visit. They could be wasting company resources on personal use. Your business loses time and money with such activities.
Others could be accessing sites that may expose you to areas of vulnerability. Proxy servers can help track online activities.
The administrator can block inappropriate content or sites, depending on what you deem acceptable.
Investing in proxies is a good business move. They provide online anonymity, keeping you safe from prying eyes. Data encryption and web filtering help with cyber security.
You can keep track of what your employees are doing online. And, that’s not all, the admin can block any sites you deem inappropriate. e-commerce owners can ensure faster loading speeds with the right proxies.
And, that’s not all in terms of proxy benefits. They allow for web scraping, access to geo-restricted content, and SEO. All these functionalities will help in the achievement of your business goals.