The user base of social platforms is increasing at a fast pace. People are spending considerable time on these social applications since they find it to be intriguing. Currently, Facebook is home to around 2.5 billion people, which is expected to increase in the coming years. People surf through these social platforms every day since they could find it intriguing. Moreover, social media platforms can change them according to the trend. Hence, they are always open to changes to stay connected with people. We have many social platforms today, each with their unique characteristics. Due to the presence of many people, it has naturally turned into a commercial medium.
Here We bring out the Ways that Make People Stick to Social Media Platforms
Delivering Engaging Content
Social platforms are widely lauded for providing engaging content to people. They have their unique content, which people cannot find on any other channel. So, people are using these social platforms, which help them relieve their daily stress. Moreover, these applications act as a bridge, helping people to connect with like-minded people. Thus, social platforms have never lost their purpose of connecting people. For instance, Facebook, till day from the day it was launched has the tagline ‘connect with your friends, families.’
Thus, the whole social media industry functions in the same way. People go with the social platform that provides content matching with their thoughts and interests. Subsequently, they end up finding people who match their thoughts and interests. Trollishly helps people to spot their friends easily. Hence, this has eventually given rise to many social platforms that concentrate on specific content.
The Arrival Of Niche Social Platforms
Today people are bombarded with various types of content. They get introduced to a wide range of content through social platforms. So, they come to realize the new form of content that interests them. For instance, you may get admired by the creation of logos for brands and businesses. Right from ideating the theme to bringing it in the form of design in an attractive manner, logo creation is an enchanting process. Also Know: Advantages And Disadvantages Of Social Media
If you come across any videos on it, you will check for more materials related to it. Since the internet is a place with a massive chunk of information at one point, you will come to know about the presence of platforms like Behance and Dribble that are completely dedicated to designing. You will get introduced to various forms of designs and people who are expertise in it.
This is how niche social platforms are gaining momentum in recent times as we can see an increasing trend of people moving to these platforms. So, these platforms help people to find new people and develop an interaction with them. Since the social platforms are also a commercial medium collaborating with people and coming up with any material or any masterpiece can be put to sales on the very same platform.
Hence, these platforms give people reason to stay connected, which eventually makes it more essential for them. However, it is undeniable that many factors make people use social platforms other than getting introduced to new people. In recent times, many new technologies are configured to social platforms giving a unique experience to people.
How Ephemeral Content Complies With The Present Trend
Ephemeral content is the one that drives the people as soon as they open a social platform. For people who are not much aware of this ephemeral content, the stories section of Instagram, Facebook, and Snapchat can be a perfect example of ephemeral content. The stories section of these social platforms have around 4x engagement rate. Thus, the stories section can also be pointed out as a reason for people to stay glued with these platforms.
This so-called ephemeral content is added according to the pulse of people. In the present scenario, people want everything to be done instantly. Instant delivery, instant growth, we have come across these words mostly. These are the words that are widely used to drive people. Likewise, in these ephemeral videos, people will know the conveyed message instantly.
These videos will last less than a minute and will be available only for a specified period. Hence, this stories section enhances the engagement of people on a social platform. Marketers have noted that ephemeral content is the future of social media marketing. Brands are also making use of social platforms to drive people through social applications.
How Has Facebook Evolved Over Time?
Facebook, the world’s largest social platform, which is in existence for over a decade, is bringing changes to its social application in accordance with the emerging new technologies and changes in people’s psychology. The present Gen Z and Millennials are intended largely towards the video content more than any other form of content. Facebook has brought changes to its platform accordingly by adding a section ‘Facebook Watch’ that is completed dedicated to videos.
People can find an endless number of videos in this section from various artists and pages. Thus, they can watch any number of videos for a day long. Today, many people spend a large part of their leisure time on Facebook amidst a large number of social platforms that were introduced recently and gained reach. Later, when social platforms started to give importance to commerce, it allocated space by introducing Facebook Marketplace.
Thus, social platforms have mainly grown over a period of time, making people glue with it. The same goes for Instagram. It introduced Instagram shops where people can know everything about the showcased product. It also rolled out IGTV, the section entirely dedicated to videos. Today IGTV is regarded as the substitute for YouTube. People show interest in opening a channel on IGTV rather than going with YouTube. Thus, both Facebook and Instagram have equipped them according to the prevailing trends and made people stay with them. Thus, social platforms turn into a place that makes people use it due to its ability to deliver engaging content continuously.
Further reading: how to get 1k followers on Instagram in 5 minutes
Rather than being an entertainment medium, today, social platforms are being utilized for multiple purposes. Moreover, they have become part of people’s lives, gaining an unremovable place. Thus, social platforms are helping people to stay connected with each other and tighten their bonds.