food marketing

A guide to choosing the right agency for your food marketing needs

Digital Marketing

The agency you choose should bring passion and knowledge to your brief, and they must be able to demonstrate a strong sense of creativity.

You can only go so far on your search using Google search results. The team behind the listings is worth getting to know instead. Obtain recommendations from people or companies in your industry. Before you find out who designed the campaign or marketing, see what campaigns you like.

A creative agency that offers a bespoke service and is adaptable to every brief and campaign is the best choice. In addition, you should determine if the agency’s strengths and ideas are in line with yours. Check out for more information.

Make sure your goals are clear before you begin

Would you like to increase the traffic to your website or do you need to redesign the whole thing? Would you like some help building a following on social media or picking a name for your business?

It’s a good idea to write down your goals and reasons for seeking out food marketing assistance at the beginning of your search. In this way, you will have a clear idea of what you need to accomplish.

Is their language similar to yours?

In a literal sense, although that certainly helps. Choosing a creative agency with direct knowledge of your industry and direct experience can be invaluable as a food or drink business.

Their knowledge of your target audience and practical experience in your industry will be an excellent start. In addition, the team will be able to provide advice based on what has worked well in the past.

Locating a digitally savvy agency

Your brand must be promoted online by an agency that knows how to make marketing campaigns work at every level. Is their knowledge of customer journeys online up to date? What strategies do they use to make omni-channel experiences a success?

Your brand’s tone of voice should be incorporated into creative content that can be adapted to fit a variety of platforms.

Do they interact with each other?

A company’s social media presence is just as important as its physical presence. How do they create a social strategy that stands out in a crowded market? In addition to tailoring content to meet the needs of a variety of social apps and platforms, are they able to design content?

Keeping an eye on an agency’s social media accounts can also give you a good idea of what they are all about. Is there anything they are posting about? Try commenting on some of their posts and seeing what they reply to. By doing so, you will be able to gain a better understanding of how they view society.

The bigger the better isn’t always the case

You should not ignore an agency based on how many employees they have or how large their building is. There is no question that smaller marketing agencies have an impact that is not comparable to those of larger firms with London offices. Communication and relationships have become easier thanks to the digital world.

A small, independent agency offers you the chance to work directly with those who will make your brand a success and receive support from the whole team. In comparison with larger agencies, you’ll also be able to participate in the decision-making process.

Marketing agency specializing in food

A food marketing agency based in Coventry, Eat Marketing focuses exclusively on food marketing. In addition to our solid knowledge and know-how, we enjoy cooking up creative solutions for our clients based on our experience in the industry.