You have a stunning product, your website is in ship shape, and you’re cracking your knuckles, getting ready to get the word out. What now? Creative digital marketing ideas can mean the difference between recognition and anonymity for small businesses.
Doing something fresh and creative in the world of digital marketing can be a daunting task, especially if you’re trying to stand out amidst all that noise.
Have we got the bee in your bonnet buzzing? Here are a few ideas you can try!
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Weave a Cracking Good Story Around Your Brand
Who doesn’t love a good story? College dropouts creating tech history and small businesses growing to rule national economies!
One of the best ways to stand out in the clutter and ceaseless noise of the internet is to tell a compelling story about your small business.
You can create colourful characters, tap into the history of your niche, and give your audience something to root for!
Once you narrow in on a story, you can weave a wonderful narrative and let it permeate through your online presence, from your website to your social media channels. This is an excellent way to become memorable to your target audience!
Zoom in on the Local Angle
If you’re a small business, you have a unique edge: you can bring local flavour to bear on your brand! Using location-centric SEO strategies, for example, can get you more traffic – both physically and online.
Let’s say you’ve opened a bakery for dogs in the city of Delhi. Mmm, yum! Everything’s done, the air is crisp with the smells of baking treats for people’s four-legged best friends. Now you want to get the word out.
Whip your keyboard out and start capitalising on local SEO, so when people look for “dog bakeries in Delhi”, your business pops up!
If you can provide interesting content – pet care tips, for instance, in this case – you can couple entertaining and fun content with your business offerings and create some amazing user experiences!
Let Your Audience Do the Talking
Angling your digital marketing strategies to make room for organic, word of mouth can be an invaluable way of boosting your visibility on the internet. People trust what other people have to say, especially when it comes to businesses.
Maybe you have a particularly loyal customer, someone who always engages with your content and supports your business. Invite them to do the talking! Perhaps they can take over your social media for a day, or you can offer them sneak peeks of your upcoming products.
This mutual collaboration can help you expand your reach significantly by giving you access to each other’s audiences. More importantly, it shows your audience that you see them and that you care about what they have to say!
Run a Social Media Contest
If you have a festival sneaking around the corner. It’s a great time to tap into the spirit of giving and share the joy with your target audience!
Contests can take many forms: invite your followers to pen the caption to your next post or offer a giveaway through a raffle. The only limits on the kinds of contests you can run are set by your own imagination!
Contests allow you to draw in your audience and boost your engagement rates. If you make it fun enough, you stand an excellent chance to snag more followers! More for the party!
Digital marketing can be a world of noise and clutter. It’s absolutely crucial to stand out and make an impression. It can be a time-consuming and often challenging task to find creative ways of marketing yourself on the internet.
This is where creative digital marketing agencies like AdLift can prove themselves to be true treasures. They will undertake thorough research and create a digital marketing plan for you, giving you the time and peace of mind to do what you do best: run your small business!