Top 5 SEO Tools to Use in 2024

Top 5 SEO Tools to Use in 2024

SEO Tools

Initially when digital marketing just about got popular, marketers could conduct SEO strategies manually without any difficult. But as the volume of websites increased, it became more difficult to conduct keyword research, mass optimization, plagiarism checks and other tasks. If you have learnt SEO from scratch, you know the importance of SEO tools. In this article, we discuss the top 5 SEO tools to use in 2024 and how can they help you rank higher and garner website traffic.

What is Search Engine Optimization or SEO?

SEO is a term that has been around for a long time. It stands for search engine optimization and refers to the process of optimizing a website in order to make it more visible on search engines.

SEO is going through a lot of changes, but it still remains one of the most important factors for driving traffic to your website and a brand’s digital marketing strategy.

SEO is essential for any business, as it helps them rank higher on search engines and increase their visibility. But SEO can be tricky, especially if you don’t know how to use the right tools.

 One of the reasons why best digital marketing certifications include SEO as the primary module is because of the benefits it holds. Let’s discuss this below.

Benefits of using SEO Tools

SEO tools are an essential part of a digital marketing strategy. They help content marketers to improve their SEO rankings and generate leads in the process.

SEO tools can be used for various purposes such as generating content, keyword research, link building, and website analytics. They help marketers to stay on top of their game and provide them with the insights they need to make informed decisions.

The best SEO tools offer a range of features that make it easy for marketers to perform different tasks such as keyword research, link building, and website analytics.

Top SEO Tools to Use in 2024

●  SEMRush

SEMRush is a great tool for those who want to improve their website’s ranking. It provides the user with data on their competitors, keyword rankings, and traffic.

SEMRush is an SEO tool that helps marketers in many ways. It provides data on your competitors and keyword rankings, so you can make informed decisions about what keywords to target and how to approach your marketing strategy.

SEMRush also offers an array of free tools for the user to use in order to help them increase their website’s traffic. SEMRush can be used by anyone from small businesses to large enterprises in order to help them get more visitors, increase sales, and grow their brand awareness.

●  Ahrefs

Ahrefs is an SEO tool that helps website owners in various ways. It provides information on how to improve the website’s ranking on the search engine results page.

Ahrefs is one of the best SEO tools for those who want to improve their website’s ranking on search engine result pages. It also helps in tracking backlinks and keywords, keyword research, competitor analysis, and more.

Ahrefs has an impressive list of features that make it a great SEO tool for website owners and digital marketers.

●  Uber Suggest

is a free SEO tool that helps website owners to improve their search engine rankings. It has an easy-to-use interface that allows users to quickly find the right keywords and phrases for their websites.  It uses an algorithm to find the best keywords and phrases that your competitors are using, and then it uses them to rank your website.

The tool also provides suggestions on what types of content to create and how often they should be created.

● AnswerThePublic

AnswerThePublic is a search engine optimization company that provides SEO services. They have developed a tool that can help their clients improve their search rankings.

AnswerThePublic’s AI writing assistant is an automated content writer that uses AI to generate content for clients. It also helps with the process of finding keywords and topics relevant to their audience.

The AI writing assistant is designed to work with AnswerThePublic’s proprietary software, which helps it generate content for clients based on specific keywords, topics, and themes. The software also provides insights about the best time to publish articles so the content will be seen by more people during peak hours.

●  Moz

Moz is a free SEO tool that provides in-depth insights into the performance of a website. It shows the number of backlinks that are pointing to your website, keywords that are driving traffic to your site, and the quality of those links.

Moz is an acronym for “Moz” which stands for “search engine optimization”. This means it helps you improve how well your site ranks on search engines like Google and Bing by providing data such as keyword rankings, backlink information, and more.


Although these top 5 SEO tools are trending and extremely effective, you need a good understanding of dashbaord to interpret data from metrics. Hope this article will help you fastrack your SEO process!

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.